Supermarket Food is Like a Tiger in a Zoo

This post is about a 3 minute read

Real food is more expensive than supermarket food if you measure only in dollars. But to measure something you have to separate it out from the other things it’s connected to, which reduced is to a limp, disconnected copy of itself. Real food that's still connected to the rest of life provides us with some kinds of nourishment that supermarket food can't.

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No matter how good zoos get, a tiger is no longer a wild tiger when it’s in a zoo. It’s like a tiger, and it’s better than no tiger at all, but it’s just a copy of the real thing as it was when it was part of the wilderness.

As it is with tigers, so it is with food.

Let me explain.

I'll start by defining some different categories of food - real wild food, real domesticated food, and zoo food.

(I first wrote about these categories of food in the post "Weeds: Real Nutrition For Free," which I'll link to again at the bottom in case you don't want to be distracted from this post for right now.)

Real wild food

One example of real wild food would be edible weeds, which pulse with vigour and tenacity. (I wrote more about this, and named some very common edible weeds, in "Weeds – Deep, Wild Nutrition And Medicine," which again I'll link to at the bottom.)

Edible weeds can be very easy to find and gather in small amounts, and the reward in terms of nutrition and satisfaction is out of all proportion to the size of the serving.

Wild food serves up communion with nature, bruises, scrapes, general discomfort, and sometimes a dash of backbone strengthening disappointment, along with the thrill of the search and the treasure in the harvest basket.

And when you get your harvest to the kitchen table, you find that it's more tough, tart, bitter, astringent, and/or fibrous than we supermarket eaters are accustomed to. It has more oomph and is less apologetic, dumbed down, or compliant, than the stuff in the packets.

Because of all this, wild food nourishes us in ways that no other kind of food can.

Real domesticated food

Real domestic food is the kind that grows in gardens and on farms.

It's better behaved, more abundant, and less demanding than wild food, for which we are thankful. 

But it remembers how it was to be wild and it still teems with life and interconnectedness, because it's grown in ways that consider the health of the eater, the growers, and the growing place. 

You still have to pick out the caterpillars and shake off the spiders, and you have to eat or process it quickly before it spoils.

When you eat it, you do so knowing that every forkful supports a farmer or gardener who cares about communities, soil, water, and air.

Zoo food

Zoo food is the stuff produced by the industrial food system. It's an anonymous commodity that's had all the life processed out of it. 

Procuring real food requires us to engage in life-enhancing exchanges where seller and buyer (or forager) all have obligations to fulfill. 

A zoo food purchase, on the other hand, is just a transaction. It's hollow. After the transaction you walk away untethered, with no ongoing connection or obligation to the sources of the food. 

Instead of being about relationships, zoo food is about convenience for the consumer and profit for big industrialized food corporations. 

I could complicate things and arrange zoo food on a spectrum from "still resembles real food a little bit" to "no longer resembles real food at all," but that would be fiddly so I wont do that. 

Real food enriches our lives; supermarket food reduces us to looking for the specials

Real food (wild or domesticated) is a complex, multi-faceted, and central part of life that reaches into and interconnects with every other part of life. It not only feeds the stomach but also the relationships between the people working together in food related roles, and the relationships between people and the land and animals that gift us the food.

One of the ways you know it's real food is that it nourishes connections and diversity. It can feed something inside of you that might have gone dormant -- perhaps the part of you that would be thrilled to glimpse a real, wild tiger.

Real food connects people to each other, to the earth and the seasons, and to plants and animals in ways that sustain people’s health on physical, social, and spiritual levels while also sustaining the health of our environment and the web of life we are part of.

Industrialized "zoo food," on the other hand, is something we make choices about based on price and convenience. 

Related posts and sources 

Take action - a series of posts on gradually building healthier supermarket habits , or "moving away from zoo food and towards real food":

Read more - other related posts on A Real Green Life:

Some wild food information sources:

Please leave a comment...

What goes through your mind when you weigh up the cost of real food (local, regeneratively grown, organic, etc) against its cheap supermarket alternative?

  • Hi,

    We totally agree with this. Real food needs love and care and we believe has to be farmed in Harmony with nature.

    Thats what we are trying to do at our permaculture farm in Tanzania. Produce totally pure, healthy, sustainable foods that make a positive impact on our consumers and society.

    You can learn more at http://www.dhownaturefoods.com

    We also focus on going direct to consumers so we don’t go through the traditional retail channels.

    Its refreshing to read about this 🙂

    • Thanks for your comment, James. I wish you great success with Dhow Nature Foods.

  • Great blog. A great price has been paid in the loss of knowledge.
    We have a farmer who has a small, productive farm who has taken us under his wing and has helped us immensely.
    But, we still have made lots of mistakes because of ignorance.
    I remember walking into woolies fruit and veg section one morning looking around at everything and it struck me how generic it all looked. I felt bored.
    That was 16 years ago. I went home and started a vegetable garden at the back of our rental and before too long was growing enough food that I was giving two boxes of veg away a week. I felt the happiest I had in years.

    • Thanks for commenting, Claire. You are right, a lot of knowledge has been lost for most of us, but there are still people like your farmer friend who are able to help and teach. And you are so right that there is happiness and satisfaction in growing your own, even if you live in a rental, that the supermarket fruit and veg section will never provide.

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